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MARKETING 2016 WITH MUSIC2GO ACCESS CODE MANUAL
MARKETING 2016 WITH MUSIC2GO ACCESS CODE REGISTRATION

You should now have an understanding of the MP3 Player market, your company, and your product.

What was your Awareness index last year?.

How much are you currently spending on Advertising in total and how has your Advertising budget been allocated across the four media channels?.

How many units did you sell last year and how does this compare to other products in this market segment?.

What is the Retail Price of your product and how does this compare to other products in this market segment?.

How many other products are competing in this market segment?.

Which market segment is your product positioned in?.

Evaluate the performance of your only current product (Sonic1) by answering the short answer questions below (hint: see Some Product Details Report and Product Contribution Report):.

Of the four media channels which is the most expensive to reach 20% of the viewing audience? (Hint: see Advertising Media Reach graph on the Market Information Report).

For the Standard segment, what are the two media channels that consumers in this segment view the most?.

For the Standard segment, which attributes of the product are most desirable and least desirable to customers in this segment?.

What are the recommended retail prices for the Sports, Standard and Youth markets?.

What are the estimated potential market sizes of the Sports, Standard and Youth markets at the start of the simulation?.

Using the Market Information Report answer the following short answer questions on your target audience:.

Based on Total Marketing Contribution (TMC) where is your company ranked in the industry? (Hint: see the Industry Benchmark Report).

What was your Original Base Marketing Budget Limit last year and how much was not spent? (Hint: see the Budgeted Expenditure Report).

What was your Sales Revenue, Gross Margin and Marketing Contribution last year? (Hint: see the Industry Benchmark Report).

Complete a short analysis of your company by answering the short answer questions below:.

Your answer should be half a page in length.

MARKETING 2016 WITH MUSIC2GO ACCESS CODE MANUAL

Using the information provided in Chapter 2 of the Music2Go Player’s Manual write a brief description of the three market segments in the Music2Go MP3 Player Market.To complete this written assignment you will need to have open the Music2Go Player’s Manual and be logged into your Music2Go company (log in through the Smartsims website). Part A should be two-three pages in length. To understand the simulation and achieve the highest TMC you can, you must first conduct a Situation Analysis. At the end of the simulation, you will then be graded on your Total Marketing Contribution (TMC). Marketing Contribution is your profit after sales and marketing expenses have been deducted.

Your goal in Music2Go is to maximize Marketing Contribution for your MP3 Player company. NOTE: Before completing this assignment, be sure to complete the Assignment 03.1: Music2Go Decisions before Rollover #1.įor Assignment 03.2: Music2Go Situation Analysis and Marketing Plan, follow these detailed directions:

MARKETING 2016 WITH MUSIC2GO ACCESS CODE REGISTRATION

After registration has been completed, it is strongly recommended you start by reading the Music2Go Assignment Schedule, Music2Go Player's Manual, and view the Music2Go Tutorial Videos available through the Smartsims website.įor this assignment you are required to complete each of the following: To begin you must first register for the Music2Go Marketing Simulation through the Smartsims website. The success of your decisions will be determined by your Total Marketing Contribution (TMC) over the length of the simulation. In following weeks you will be able to make Sales Promotion decisions, conduct Product Development, and launch New Products. These decisions will be Retail Price, Retail Margin, Advertising budget, Advertising mix, and entering a Sales Forecast. In the first decision period, you will be making decisions for the company’s only product. Music2Go will require you to analyze Company Reports and Market Research to implement your own Marketing Plan while keeping to a fixed budget.Įach week you will need to log into the Smartsims website, open your Music2Go company and make decisions before the Sunday midnight (MST) rollover (decision deadline). The Music2Go Marketing Simulation gives you the opportunity to formulate and implement a Marketing Campaign within your own company (an MP3 Player Manufacturer).